There is no doubt that the Internet has changed the way people communicate. For many, email has practically replaced traditional letters and even phone calls as a correspondence option. Billions of email messages are sent every day. This has also affected the way business is conducted. If done well, email marketing can be one of the most cost-effective communication tools. This type of marketing is fast, cheap, and effective, and its response rate is many times that of direct mail.
However, the email marketing space is littered with examples of marketers who are known to be spammers, harassing customers, violating privacy laws, and worse.
A checklist for setting up a successful email campaign includes the following aspects:
1. Fixed programming
Companies are required to have clear and measurable goals and must carefully plan their advertising program.
2. Great content
We face higher standards in email, so companies need to make sure they’re delivering real value to the audience.
3. Proper and real sender
It’s the first thing recipients look at when deciding whether to open an email.
4. “Subject” is the appropriate title of the email
The next option that recipients consider before deciding to open an email is its subject line; Therefore, it needs to be convincing.
5. Appropriate use of images
In this field, companies should not behave out of the norm. Images can be used if they add real value and are not too large.
6. Powerful guidance of the company
Companies should not hide the best content or offer. They should make sure it is at the top or similar in the email.
7. Brief and useful
Nobody reads much these days, and they read email content less than anywhere else.
8. Personalize
Marketers only need to use three or four elements of personalization and response rates can potentially increase by 60%. They should try to go beyond using first names and learn about subscribers.
9. Link to the company’s website
This is where the richness of content and interaction lies. Marketers should entice readers with emails to refer them to the company’s website. It can also include advertising, which serves the same role as the original email: making the audience eager to learn more. The website landing page is critical to this tactic and is often where many people falter when integrating traditional advertising with online advertising.
10. Evaluation and development
The ability to evaluate fundamentals such as open and click rates is one of the main benefits of email marketing, but companies should not stop there and should track sales or other developments, learn from practical cases, and make necessary changes.
So by following these 10 things, you can launch your successful email campaigns.